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Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one of the most prominent drivers of value in Asia Pacific.
Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world. |
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Category: Marketing
Author: Martin Roll
Publisher: Palgrave Macmillan (December 3, 2005) |
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Easily the most engaging writer of Western intellectual history in the English language, Will Durant breathes life into philosophers and their ideas. He is colorful, witty, and above all, informative. Beginning with Socrates and ending with American philosopher John Dewey, Durant summarizes the lives and influence of philosophy's greatest thinkers, painting them with humanity and adding a few of his own wise platitudes. Seventy-some years after its first printing, The Story of Philosophy still stands as one of the best of its kind. |
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Category: Philosophy
Author: Will Durant
Publisher: Pocket; Reissue edition (January 1, 1991) |
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Expand your working medical vocabulary Work at your own pace to master the latest terms and techniques Learn all the essential Greek and Latin building blocks Learn at your own pace with the guidebook that has sold over 400,000 copies What word is used to describe a fatty tumor? Why are qualifiers necessary in medical terminology? How does kinesialgia occur? What does "involution" mean? With Quick Medical Terminology: A Self-Teaching Guide, Fourth Edition, you ll discover the answers to these questions and many more. Using a unique word-building system that begins with a review of Greek and Latin word roots, Shirley Steiner provides the tools necessary for building and sustaining a large working repertoire of medical terms. |
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Category: Medical
Author: Shirley Soltesz Steiner
Publisher: Wiley; 4 edition (November 5, 2002) |
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What would happen if a top expert with more than thirty years of leadership experience were willing to distill everything he had learned about leadership into a handful of life-changing principles just for you? It would change your life.
John C. Maxwell has done exactly that in The 21 Irrefutable Laws of Leadership. He has combined insights learned from his thirty-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conflict. The result is a revealing study of leadership delivered as only a communicator like Maxwell can. |
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Category: Law
Author: John C. Maxwell, Zig Ziglar
Publisher: Nelson Business (September 18, 1998) |
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With authoritative and enlightening essays and detailed maps, charts, and time lines, National Geographic Almanac of World History encapsulates in one volume all of the important people and events that have changed the world. In chronological chapters, this amazing almanac reveals the fascinating story of the growth and change of society, from the Neanderthals to the nuclear age.
Rich in cartography, information, and illustrations, National Geographic Almanac of World History is an indispensable tool for understanding both past and present. |
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Category: History
Author: Pat Daniels, Steve Hyslop
Publisher: National Geographic (November 1, 2003) |
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The book fans have been clamoring for—the diet and exercise plan that enabled contestants to transform their bodies and their lives on TV’s new smash hit reality show
The Biggest Loser was NBC’s surprise hit of the Fall 2004 television season, drawing a passionate audience and prompting people nationwide to start their own Biggest Loser competitions. This unscripted weight-loss drama was based on overweight contestants competing to lose weight and win a quarter of a million dollars with the help of a team of doctors, dietitians, and trainers Bob Harper and Jillian Michaels.
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Category: Health & Fitness
Author: The Biggest Loser Experts and Cast, Bob Harper (Foreword), Maggie Greenwood-Robinson (Contributor)
Publisher: Rodale Books (October 21, 2005) |
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You can use these proven strategies from the classroom for reawakening motivation in students who aren't prepared, don't care, and won't work. If your ongoing challenge is finding ways to reconnect with the natural learner that exists in each of us so that your students are reawakened with excitement and enthusiasm, this is the resource to provide the solution. |
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Category: Education
Author: David A. Levine
Publisher: National Educational Service (February 2001) |
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