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From cave paintings to the Renaissance, Impressionism to Pop Art, The Collins Big Book of Art takes you on a journey through the history of art in a delightful and informative way. With more than 1,200 works of art represented, this is both a coffee table book and an educational experience; cross-referenced throughout. |
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Category: Art
Author: David G. Wilkins
Publisher: Collins Design (November 1, 2005) |
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This new edition of Positioning (McGraw, 1980), which Trout coauthored with Al Ries (the two teamed up more recently on Marketing Warfare, LJ 10/15/85), offers recent examples of effectively positioned products along with new topics such as the importance of images that appeal to the ear vs. the eye. The authors give primarily practical advice and write informally. One of their main premises is that brand extension is not repositioning. Rather than put different products under the same name, the company should use different brands, so that each has a clearly focused image. |
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Category: Marketing
Author: Jack Trout
Publisher: McGraw-Hill; 1 edition (May 1, 1997) |
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The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed. |
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Category: Marketing
Author: Philip Kotler, Gary Armstrong
Publisher: Prentice Hall; 11 edition (February 1, 2005) |
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One of the most important communication books I've ever read. I highly recommend it!" Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager "...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ...." David Bohnett, Chairman and Founder of GeoCities The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. |
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Category: Marketing
Author: Al Ries, Jack Trout
Publisher: McGraw-Hill; 1 edition (December 13, 2000) |
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Fresh and creative ideas are brimming from this title from Michael Webb, who is often referred to by the media as "The World's Most Romantic Man." His credits include over 500 television and radio shows including Oprah and The Other Half. |
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Category: Romance
Author: Michael Webb
Publisher: |
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So many potentially good British businesses fail at the basics of marketing – traditionally confused with selling – that this book cannot be recommended too highly.’(Director, July 2003) |
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Category: Marketing
Author: Philip Kotler
Publisher: Wiley; 1 edition (March 3, 2003) |
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In 1998, Jennifer Niederst wrote the first edition of this very successful book after she found herself spending way too much time chasing down the solutions to HTML problems. From hexadecimal color specs to mouseover scripts, the answers are all out there, but finding the exact one you need can soak up a whole day. "I wrote Web Design in a Nutshell because it was the book I needed--one place to find quick answers to my questions." |
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Category: Computers
Author: Jennifer Niederst
Publisher: O'Reilly Media, Inc.; 3 edition (February 21, 2006) |
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